Heart of London Business Alliance

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The Heart of London Business Alliance operates as a Business Improvement District, representing 500 businesses in the Piccadilly & St James’s and Leicester Square to Piccadilly Circus areas.

Categories: Institute, Business


Marvel at the Ritz as you stroll down Piccadilly passing the elegant shopping boutiques of Burlington Arcade, Princes Arcade and Piccadilly Arcade. Experience the quintessentially English shops of Jermyn Street home of shirts, suits, leather goods and high quality food and wines before taking in the uniquely designed Fortnum and Mason window dressings.

A truly original visit to London’s West End can be experienced with something on offer for everyone as you stroll through the iconic Piccadilly Circus entering Leicester Square. Attracting visitors from across the world the Square is home to red carpet movie premieres, an abundance of restaurants, cafes and bars as well as luxurious hotels offering lavishly decorated and comfortable rooms and suites as well as conference rooms and other facilities providing superb service throughout.

Entertain the beautiful views and vistas across central London as you experience the West End’s hidden gems…..shopping and entertainment like nowhere else.

This content has been supplied by Heart of London Business Alliance

Contact Details

Looking for more information on organising an event at this venue?

Sackville House
40 Piccadilly
+44 (0)20 7839 3409
+44 (0)20 7839 3413

London & Partners

As the official convention bureau for London, we offer free, impartial advice, guidance and support to event planners, associations and convention organisers.

Contact us directly if you are planning your event from outside the UK or working on behalf on an international client. We can help you and your delegates access the best that London has to offer.

Tel: +44 (0)20 7234 5833

Email: conventionbureau@londonandpartners.com