In 2019, London was proud to host Major League Baseball in the capital.
The Boston Red Sox and the New York Yankees, two of the biggest rivals in baseball, battled it out at the London Stadium in June 2019. It was an exciting showcase of the sport and the first of its kind in Europe.
- 1 day for tickets to sell out.
- 118,718 people attended.
- 14m social media impressions during event week.
- 194 countries and territories broadcasted the event.
What we did
We supported the MLB in a number of ways in the lead up to the series, including finding accommodation for teams and staff, activations around the City of London and locations for various events.
Marketing event through digital channels
Following the announcement of the series, we supported the marketing campaign through our Visit London channels reaching out to both domestic and international audiences.
Watch the Major League Baseball London Series highlights: