The impact of major events on London's economy

A full audience cheer on athletes as they run to the finish line during a race at the London Stadium
IAAF World Championships London 2017. Credit: British Athletics/Getty. Image courtesy of British Athletics/Getty.
London is a global award-winning host of major sporting and cultural events.

From Euro 2020 and NFL London Games to Lumiere London, music festivals and annual celebrations, the capital is a world-leading home to incredible events for audiences across the world. 

Our landmark report showcases the huge role that major events play in London, which are estimated to have contributed £2.51bn to the London economy between 2017 and 2020. 

Download the The Impact of Major Events on London's Economy 2017-20 [PDF 18.2 MB] report for key findings, data and information. 

London is a world-leading city of sport, music and culture with a long history of putting on some of the best events watched across the globe. With iconic backdrops and a range of state-of-the-art sports stadiums, venues, cultural institutions and green spaces, there is no better city in the world to host a major event.

Major events are the heartbeat of our city and the return of these events will provide a much-needed boost to the city’s economy following the pandemic.
Sadiq Khan
The Mayor of London

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