View of London's spectacular New Year's Eve fireworks over Tower Bridge.

Major events and experiences in London

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Find out how we work with industry leaders across sports, culture, esports, immersive experiences and more to bring world-class events and experiences to the capital.

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This is London

Watch London's diverse and thrilling event landscape across sport, culture, music and esport.

London skyline at sunset with London stadium in the foreground. Why London
London stands apart as a city where events and experiences come to life in unforgettable ways.
A view of an arena full of people with a screen and spotlights pointing towards the audience in the centre of the arena. How we can help
London & Partners provides expertise and guidance to help stage major sporting and cultural events.
New Year fireworks show at the London Eye. Major events calendar
From mass spectator events to music festivals, London is hosting a diverse programme of major events over the coming year and beyond.

London events: our success stories

ABBA Arena stage lit up in pink, orange and purple lights during a live performance of ABBA Voyage in London. ABBA Voyage Find out why the organisers of ABBA Voyage chose London to host this extraordinary show.
A show inside a planetarium lit in various colours with planet Earth and a satellite projected onto the screen on the ceiling. Planetarium Go Discover how Planetarium Go UK successfully brought its immersive experience to London.
Flags on the pitch at Tottenham Hotspur Stadium during an NFL London Game in 2019. NFL London Games See how we helped bring the most popular sport in the US to the UK's growing fanbase.

Major events and experiences in London

London hosts hundreds of major events and experiences each year, spanning global sport, music, business, culture and immersive entertainment. From world-leading conferences and international summits to long-running attractions and cutting-edge productions, the city offers a dynamic, year-round programme that attracts global audiences.

Flagship sporting events remain a cornerstone of London’s calendar, including Wimbledon, international cricket at Lord’s and The Oval, the FA Cup Final at Wembley and the London Marathon. Alongside these are major fixtures across Premier League football and other elite competitions hosted at venues across the capital.

London is a global leader in premium, large-scale experiences. From immersive productions such as ABBA Voyage to interactive cultural attractions and live entertainment formats, the city continues to innovate in how audiences engage with content. These experiences extend dwell time, drive repeat visitation and play a critical role in London’s tourism and night-time economy.

London is also home to some of the world’s most recognised cultural moments, including New Year’s Eve fireworks, Notting Hill Carnival, the BBC Proms and Hyde Park Winter Wonderland, showcasing the city’s diversity, creativity and global appeal.

Discover more about some of the major events and experiences we have helped bring to life in London, including ABBA Voyage, Planetarium Go, UEFA EURO 2020 and the NFL London Games.

Get in touch to find out how we can help you bring major events to the capital.

London’s Experience economy

London’s experience economy, spanning culture, retail, hospitality, leisure, nightlife and immersive experiences, is one of the city’s defining strengths and a key driver of its global competitiveness.

As a priority within the London Growth Plan, we are focused on growing and diversifying the city’s portfolio of major events and experiences, ensuring London continues to attract international audiences, talent and investment.

Find out how we can help experiences businesses land and succeed in London.