Major events and experiences in London
London hosts hundreds of major events and experiences each year, spanning global sport, music, business, culture and immersive entertainment. From world-leading conferences and international summits to long-running attractions and cutting-edge productions, the city offers a dynamic, year-round programme that attracts global audiences.
Flagship sporting events remain a cornerstone of London’s calendar, including Wimbledon, international cricket at Lord’s and The Oval, the FA Cup Final at Wembley and the London Marathon. Alongside these are major fixtures across Premier League football and other elite competitions hosted at venues across the capital.
London is a global leader in premium, large-scale experiences. From immersive productions such as ABBA Voyage to interactive cultural attractions and live entertainment formats, the city continues to innovate in how audiences engage with content. These experiences extend dwell time, drive repeat visitation and play a critical role in London’s tourism and night-time economy.
London is also home to some of the world’s most recognised cultural moments, including New Year’s Eve fireworks, Notting Hill Carnival, the BBC Proms and Hyde Park Winter Wonderland, showcasing the city’s diversity, creativity and global appeal.
Discover more about some of the major events and experiences we have helped bring to life in London, including ABBA Voyage, Planetarium Go, UEFA EURO 2020 and the NFL London Games.
Get in touch to find out how we can help you bring major events to the capital.
London’s Experience economy
London’s experience economy, spanning culture, retail, hospitality, leisure, nightlife and immersive experiences, is one of the city’s defining strengths and a key driver of its global competitiveness.
As a priority within the London Growth Plan, we are focused on growing and diversifying the city’s portfolio of major events and experiences, ensuring London continues to attract international audiences, talent and investment.
Find out how we can help experiences businesses land and succeed in London.