London’s meetings and incentives seasonality fluctuates based on a few factors: peak visitor months, such as June and July; seasonal events, from Christmas to summer festivals; and major sports and cultural events such as the London Marathon, Chelsea Flower Show, Wimbledon and London Fashion Weeks.
Check out the calendars below to find out more about peak seasons in London, plus a selection of the main events happening across the city in 2026.
If you have any questions, reach out to the team to discuss when is best to bring your meeting or incentive to London!
Seasonality for meetings and incentives
| Month |
Season |
| January |
Low |
| February |
Low |
| March |
Low |
| April |
Shoulder |
| May |
High |
| June |
High (peak visitor season) |
| July |
High (peak visitor season) |
| August |
Low |
| September |
Shoulder |
| October |
High |
| November |
High |
| December |
Shoulder |
Events calendar 2026
January
| Date |
Event |
Location |
| 1 January |
New Year's Day |
Public holiday |
| 1 January |
New Year's Day Parade |
Central London
|
| 1 January to 31 December |
Barnet, Merton and Greenwich Cultural Impact Award winners |
London |
| 26 January |
NBA London Games |
The O2 |
February
| Date |
Event |
Location |
| 7 and 21 February |
Guinness Six Nations |
Allianz Stadium Twickenham |
| 15 February |
London Winter Run |
Central London |
| 19 to 23 February |
London Fashion Week |
Various locations |
| 21 to 22 February |
Chinese New Year celebrations |
Soho and Chinatown |
| 22 February |
BAFTA Film Awards |
Southbank Centre |
| 28 February to 1 March |
London Comic Con Spring |
Olympia |
March
| Date |
Event |
Location |
| 17 March |
St Patrick's Day |
Various locations |
| 22 March |
EFL Carabao Cup Final |
Wembley Stadium |
April
| Date |
Event |
Location |
| 3 April |
Good Friday |
Public holiday |
| 3 April |
The Passion of Jesus |
Trafalgar Square |
| 4 April |
Chanel J12 Boat Race |
River Thames, various locations |
| 6 April |
Easter Monday |
Public Holiday |
| 10 to 19 April |
Ideal Home Show |
Olympia |
| 12 April |
London Landmarks Half Marathon |
Central London |
| 13 to 19 April |
London Games Festival |
Various locations |
| 18 April |
Vaisakhi |
Trafalgar Square |
| 19 April |
St George's Day |
Trafalgar Square
|
| 20 to 24 April |
London Experience Week |
Ministry of Sound |
| 26 April |
TCS London Marathon |
Various locations |
| 28 April to 10 May |
ITTF World Team Table Tennis Championships Finals London |
Copper Box Arena and OVO Arena Wembley |
May
| Date |
Event |
Location |
| 4 May |
Early May bank holiday |
Public holiday |
| 14 to 17 May |
Photo London |
Olympia |
| 16 May |
Emirates FA Cup Final |
Wembley Stadium |
| 19 to 23 May |
RHS Chelsea Flower Show |
Royal Hospital Chelsea |
| 24 May |
Rathayatra |
Hyde Park Corner |
| 25 May |
Spring bank holiday |
Public holiday |
| 30 May |
Eid on the Square |
Trafalgar Square |
| 30 May |
Champions League Final |
Wembley Stadium |
| 31 May |
Women's FA Cup Final |
Wembley Stadium |
June
| Date |
Event |
Location |
| 5 to 7 June |
Chestertons Polo in the Park 2026 |
Hurlingham Park |
| 8 to 12 June |
London Tech Week |
Olympia |
| 8 to 21 June |
HSBC Championships |
The Queen's Club |
| 13 June |
Trooping the Colour |
Horse Guards Parade |
| 16 to 20 June |
Royal Ascot |
Ascot Racecourse |
| 17 to 26 June |
Raindance Film Festival London |
Various locations |
| 18 to 22 June |
Taste of London |
Regent's Park |
| 20 to 21 June |
West End Live |
Trafalgar Square |
| 20 to 28 June |
London Climate Action Week |
Various locations |
| 27 June to 11 July |
American Express presents BST Hyde Park |
Hyde Park |
| 29 June to 12 July |
Wimbledon Tennis Championships |
Wimbledon |
| 30 June to 5 July |
Henley Royal Regatta |
Henley |
July
| Date |
Event |
Location |
| TBC |
Canada Day |
Trafalgar Square |
| 3 to 5 July |
Formula 1 Pirelli British Grand Prix |
Silverstone |
| 4 July |
Pride London |
Central London |
| 18 July |
Novuna London Athletics Meet |
London Stadium |
| 21 July to 16 August |
The Hundred |
Kia Oval and Lord's Cricket Ground |
| 25 to 26 July |
London T100 Triathlon |
Royal Victoria Dock |
August
| Date |
Event |
Location |
| 15 to 16 August |
ABB FIA Formula E World Championship |
Excel London |
| 22 to 30 August |
All Points East |
Victoria Park |
| 29 to 31 August |
Notting Hill Carnival |
Notting Hill |
| 31 August |
Summer bank holiday |
Public holiday |
| TBC |
Greenwich + Docklands International Festival |
Various locations |
September
| Date |
Event |
Location |
| 1 to 30 September |
Totally Thames Festival |
Various locations |
| 5 September |
Black on the Square |
Trafalgar Square |
| 6 September |
The Vitality Big Half marathon |
Various locations |
| 12 to 20 September |
London Design Festival |
Various locations |
| 12 to 20 September |
Open House Festival |
Various locations |
| 17 to 21 September |
London Fashion Week |
Various locations |
| 25 to 27 September |
Laver Cup |
The O2 |
October
| Date |
Event |
Location |
| 4, 11 and 18 October |
NFL London Games |
Wembley Stadium and Tottenham Hotspur Stadium |
| 7 to 18 October |
BFI London Film Festival |
Various locations |
| 11 October |
Royal Parks Half Marathon |
Central London |
| 14 to 18 October |
Frieze London |
Regent's Park |
| TBC |
Diwali on the Square |
Trafalgar Square |
November
| Date |
Event |
Location |
| 8 November |
Remembrance Sunday |
Whitehall |
| 14 November |
Lord Mayor's Show |
City of London |
| 13 to 22 November |
EFG London Jazz Festival |
Various locations |
| TBC November-January |
Winter Wonderland |
Hyde Park |
December
| Date |
Event |
Location |
| 25 December |
Christmas Day |
Public holiday |
| 28 December |
Boxing Day |
Public holiday |
| 31 December |
London New Year's Eve Fireworks |
Central London |
| TBC |
Chanukah on the Square |
Trafalgar Square |
